Democratic strategists have drafted a how-to manual on manipulating the public's emotions toward gun control in the aftermath of a major shooting.
"A high-profile gun-violence incident temporarily draws more people into the conversation about gun violence," asserts the guide. "We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence."
The 80-page document titled "Preventing Gun Violence Through Effective Messaging," also urges gun-control advocates use images of frightening-looking guns and shooting scenes to make their point.
"The most powerful time to communicate is when concern and emotions are running at their peak," the guide insists. "The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts."
Apparently, as President Obama's former White House Chief of Staff Rahm Emanuel said, "You never want a serious crisis to go to waste."
The manual offers a step-by-step guide on how to stir up sympathy for victims, arrest the "moral authority" from opposing groups like the National Rifle Association and keep the debate emotional instead of allowing facts to interfere.
"Essentially it's a how-to book on inciting a moral panic," comments James Taranto of the Wall Street Journal
The guidebook, discovered by Paul Bedard of Washington Examiner, was prepared by four strategists including Al Quinlan of Greenberg Quinlan Rosner Research, which touts it is "committed to progressive goals," and includes among its clients the American Civil Liberties Union, Planned Parenthood and Mayors Against Illegal Guns, among dozens of other left-leaning organizations.