The NFL’s ad restrictions on firearms advertising state:
Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.Guns & Ammo magazine says,“According to these guidelines, Daniel Defense’s Super Bowl commercial does not violate NFL policy for two reasons:
• Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
• The commercial itself does not mention firearms, ammunition or weaponry.”
Adan Salazar with Infowars.com. writes:
While the NFL has no problem airing anti-gun or racist rants from the likes of sportscaster Bob Costas, and no problem urging compliance with Obamacare or promoting Mayor Bloomberg’s Mayors Against Illegal Guns campaign, or airing violent video game ads or ads to join the military or halftime shows littered with half-naked women idolizing a commercial representation of the Illuminati, it ludicrously chooses to take a stand against an ad depicting wholesome, manly behavior, such as instinctually wanting to protect one’s family.