"Scary" elevator prank reveals even SCARIER truth about men - where have all the cowboys gone?

The Brazilian variety show “Programa Silvio Santos” is apparently known for its “run-of-the-mill hidden camera gags,” according to Gawker.

Titled “Ghost in the Elevator,” the so-called prank starts out normally enough, but soon the elevator lights start to flicker and out pops a little girl reminiscent of Samara from The Ring clutching a doll and starts to scream bloody murder and playtime is officially over..

It's a great gag but as you watch pay special close attention to the reaction from the "men". Then ask yourself the same question Paul Cole asked all those years ago: where have all the cowboys gone?