Zev Porat

Thursday, July 25, 2013

Summer Blockbusters: LOSE almost one BILLION!

Blockbusters go bust: Big budget movies keep going belly up this summer

So far this summer humans have been forced off Earth in the wake of environmental destruction, our nation's capitol has come under fierce attack, a legendary Native American has recounted his Old West adventures, and colossal alien beasts have risen to destroy humanity.

But so far, audiences don't care.

This year Hollywood unveiled an unprecedented amount of big budget summer blockbusters, and in return it has been dealt an unprecedented amount of embarrassing flops, losing millions and millions of dollars. First of all, Will Smith's highly-anticipated, Sony-distributed "After Earth" with its $130 million production budget was a bust, having debuted at number three at the domestic box office on its opening weekend last month, making a mere $27 million, and generating less than $60 million so far during its U.S. box office run. Sony flunked again with Roland Emmerich's "White House Down," a film that cost $150 million to make, but opened at number four and brought in $24 million on its disappointing opening, and only $68.5 million to-date.

Some experts and analysts anticipate that collectively studios will write up hundreds of millions, heading toward the billion dollar mark, in losses from these summer disasters.

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